News
/ Teams of Karelian and Finnish Students Present Marketing Research to the Experts

Teams of Karelian and Finnish Students Present Marketing Research to the Experts

12
October
2020
Teams of Karelian and Finnish Students Present Marketing Research to the Experts

From October 06 to 08, 2020, the Karelia branch of RANEPA and the Finnish University of Applied Sciences “Karelia” held an intensive session within the framework of the international project “Joensuu – Petrozavodsk - Highway for Growth,” which ends in 2020.

The session was attended by six teams, each consisting of Russian and Finnish students of the Academy and the University. The task of the student teams was to defend the prepared projects on current topics related to market research of the Engineering centre for fire robotics “Efer” (Petrozavodsk), the company “Woodmart” (Petrozavodsk), the travel company “Around.ru” (Petrozavodsk), travel companies in the “Wellness” sector (Joensuu), the travel company “KoliActive” (Joensuu), and “BalconSteklo” (Joensuu).

The experts of the Academy and of the University “Karelia,” as well as representatives of the Ministry for Natural Resources and Ecology of the Republic of Karelia, the Department on Tourism of the Republic of Karelia, the Administration of Petrozavodsk, the Chamber of Commerce of the Republic of Karelia, and companies on the basis of which the market research was conducted assessed the projects.

“This project is very important for training students in management programs,” says Ekaterina Lesnykh, a specialist on external relations of the Karelian Chamber of Commerce and Industry, an expert of the Karelia branch of RANEPA. “A unique offer has been developed for each Petrozavodsk enterprise and partners have been found for further cooperation on the Finnish side. Moreover, the project contributed to the development of skills in professional English: the working language of the project was English.”

Among the students’ suggestions reflected in the market research and recommended to the representatives of the companies are new tourist products, mechanisms for increasing the number of tourists in the off-season period, proposals for expanding cooperation with Karelian tour operators, organizing the company’s logistics, a profile of the company’s target audience, etc.

Summing up the session, Roman Pivnenko, the Director of the Karelia branch of RANEPA, noted that “The educational and research components of the international project “Joensuu - Petrozavodsk: Highway for growth” not only contribute to solving the strategic task of the Presidential Academy – strengthening the position of RANEPA in the region in business education, but also strengthen the long-term cooperation of the Karelia branch of the Academy with the University of Applied Sciences “Karelia” in the areas of mutual interest.”































Back




Contact

Map
SELECTION COMMITTEE
Chapaev Street, 6 A, Petrozavodsk, Russian Federation 185002 307
Phone: +7 8142 33-05-45
E-mail: okpk@krl.ranepa.ru

DEPARTMENT OF HIGHER EDUCATION
Chapaev Street, 6 A, Petrozavodsk, Russian Federation 185002 103
Phone: +7 8142 33-13-19
E-mail: vpo@krl.ranepa.ru
PRESS OFFICE
Phone: +7 8142 72-20-32
E-mail: info@krl.ranepa.ru
DEPARTMENT OF APE
Phone: +7 8142 33-06-08
E-mail: dpo@krl.ranepa.ru

RANEPA - National School of Public and Business Administration